This line of thought completely discounts the value of difference, though.
The idea that a single structure works well for everybody assumes everybody values things equally. And usually, above a certain baseline, that's not true. I mean, yes, nobody wants burnt coffee and dirty tables. We can agree there.
But the question is, what can you build on top of that. And I think there's room for differentiation, even at a very local level.
As a simple example: I will never want a hyper-efficient coffee store that has my order ready the moment I come in. I want a more lengthy engagement with the staff - i.e. I like to chat. Others might want instant service and as little human contact as possible. Neither one is an optimal experience for the customer who doesn't seek that specific experience
The idea that there is a single global maximum is fundamentally broken.
The idea that a single structure works well for everybody assumes everybody values things equally. And usually, above a certain baseline, that's not true. I mean, yes, nobody wants burnt coffee and dirty tables. We can agree there.
But the question is, what can you build on top of that. And I think there's room for differentiation, even at a very local level.
As a simple example: I will never want a hyper-efficient coffee store that has my order ready the moment I come in. I want a more lengthy engagement with the staff - i.e. I like to chat. Others might want instant service and as little human contact as possible. Neither one is an optimal experience for the customer who doesn't seek that specific experience
The idea that there is a single global maximum is fundamentally broken.