> We find that only a small portion of product reviews on the web uses affiliate marketing, but the majority of all search results do. [...] We further observe an
inverse relationship between affiliate marketing use and content complexity, and that all search engines fall victim to large-scale affiliate link spam
campaigns.
I think this is an excellent methodology for testing the quality of search results. I would love to see a standard search engine test and scoring system based on this, maybe similar to some of the LLM scoring systems.
I think this is an excellent methodology for testing the quality of search results. I would love to see a standard search engine test and scoring system based on this, maybe similar to some of the LLM scoring systems.