I think many Americans want to buy Made-in-the-USA products. Some evidence of that are websites, Reddit groups, etc dedicated to helping people find those products. I think it’s generally understood by these consumers that the price will be higher. And I don’t think it needs to be premium either.
There’s a market for knit hats made in the USA. I doubt the quality assurance or price could compete with a factory from Asia, but they still sell. Partly because Americans want to support American businesses. Not the same as a toaster, but I can see consumer demand being similar.
There’s a market for knit hats made in the USA. I doubt the quality assurance or price could compete with a factory from Asia, but they still sell. Partly because Americans want to support American businesses. Not the same as a toaster, but I can see consumer demand being similar.