Same for Akamai, Cloudfront, Fastly, etc. Pretty much every business that wants to offload DDOS protection, caching,and some level of frontline security uses a proxying CDN.
An alternative is to keep all of your CDN assets on a CDN bucket on its own hostname, with your main secret-containing business apps on your own servers, but it costs a lot to manage this level of separation and the payoff is only protection against the theoretical attack of "NSA can't attack our users/spy on them". If the NSA ever did do this on a large enough scale or to target a particularly notable person, it's very unlikely it would be kept a secret for long, and the end-business that used Cloudflare et al. wouldn't be implicated whatsoever since every business uses one of the big CDN providers.
An alternative is to keep all of your CDN assets on a CDN bucket on its own hostname, with your main secret-containing business apps on your own servers, but it costs a lot to manage this level of separation and the payoff is only protection against the theoretical attack of "NSA can't attack our users/spy on them". If the NSA ever did do this on a large enough scale or to target a particularly notable person, it's very unlikely it would be kept a secret for long, and the end-business that used Cloudflare et al. wouldn't be implicated whatsoever since every business uses one of the big CDN providers.