- "Hey, here's something interesting you might be interested in!"
- "Drink Coca Cola"
The second type of marketing is the sort of zero-sum game you're talking about. Everyone already knows about this, Coca Cola and Pepsi spend phenomenal amounts of money, and it kind of just cancels out.
But the first type of marketing is rather different. The simplest kind is making something and then telling people that you made it.
- "Hey, here's something interesting you might be interested in!"
- "Drink Coca Cola"
The second type of marketing is the sort of zero-sum game you're talking about. Everyone already knows about this, Coca Cola and Pepsi spend phenomenal amounts of money, and it kind of just cancels out.
But the first type of marketing is rather different. The simplest kind is making something and then telling people that you made it.