I have a different take than the author. I don't have an issue at all with directed activities being deeply immersive - games most specifically. That is, I like the idea of putting on a headset for a half hour and playing a game, then doing something else.
What I think is much more destructive is when "immersion" just looks like "constant distraction", i.e. the idea that we'll wear these immersive devices all the time so we can be bombarded with "helpful" notifications and, oh look, in-context advertising! That is, when I want to relax I want to relax, and I don't think something holodeck-like is bad for that. But when I want to focus I want to focus, and strapping a headset onto my face for extended periods is not going to help that situation in any way.
What I think is much more destructive is when "immersion" just looks like "constant distraction", i.e. the idea that we'll wear these immersive devices all the time so we can be bombarded with "helpful" notifications and, oh look, in-context advertising! That is, when I want to relax I want to relax, and I don't think something holodeck-like is bad for that. But when I want to focus I want to focus, and strapping a headset onto my face for extended periods is not going to help that situation in any way.