This is a fair point, but as of their most recent financials merchandise (excluding merchandise sold inside the parks) only made up $5bn of the $28bn in the "Parks, Experiences and Product" category. By contrast park admissions was $8bn, resorts was $6bn and food/merchandise sold in the parks was $6bn.
So IMO this is a departure from the classic merchandise based strategy. It seems pretty clear that the theme parks more so than the products are the major profit centers today.
So IMO this is a departure from the classic merchandise based strategy. It seems pretty clear that the theme parks more so than the products are the major profit centers today.