1. Low fees. I think five of the ETF filers even have 0% fees for first 6-12 months. Compare this to Coinbase, where the fees will seem astronomical in comparison (maybe this drives Coinbase fees down.)
2. There is a non-zero number of people in the family office investing world that don't want to deal with learning new tech and just want to call up their stock person on the phone to buy them something.
1. Low fees. I think five of the ETF filers even have 0% fees for first 6-12 months. Compare this to Coinbase, where the fees will seem astronomical in comparison (maybe this drives Coinbase fees down.)
2. There is a non-zero number of people in the family office investing world that don't want to deal with learning new tech and just want to call up their stock person on the phone to buy them something.