They may have been paying for subscriptions, bit rewards/redemptions, prime, etc. Ads are only one source of Twitch's revenue.
Twitch started showing a purple "disable your ad blocker" screen when a block of ads failed to run. I think they probably would have made a lot more money and reduced a lot of churn by simply advertising Turbo instead, which many users don't even know is an option.
Twitch started showing a purple "disable your ad blocker" screen when a block of ads failed to run. I think they probably would have made a lot more money and reduced a lot of churn by simply advertising Turbo instead, which many users don't even know is an option.