There's celebrity CEOs and there's celebrity CEOs.
Without googling, can you tell me the name of the CEO of Target? Sony? Texas Instruments? BMW? FedEx? Mitsubishi? Exxon? Home Depot? Siemens? Procter & Gamble? 3M? Nestle? Broadcom?
I certainly can't.
But I bet you can tell me who the CEOs of Tesla and Amazon are.
Just because whoever-is-in-charge-of-siemens hasn't run a vanity PR campaign to raise their personal profile, doesn't mean it would help the company if they did.
Without googling, can you tell me the name of the CEO of Target? Sony? Texas Instruments? BMW? FedEx? Mitsubishi? Exxon? Home Depot? Siemens? Procter & Gamble? 3M? Nestle? Broadcom?
I certainly can't.
But I bet you can tell me who the CEOs of Tesla and Amazon are.
Just because whoever-is-in-charge-of-siemens hasn't run a vanity PR campaign to raise their personal profile, doesn't mean it would help the company if they did.