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Comment by TriangleEdge

Pre IPO ex Palantir here.

Palantir will do a number of things to gain influence. They'll find out who are the decision makers on the space they want a contract, and they'll target them specifically. For example: if they know you take the train to work every morning, and read the news paper, they'll take a full page advertisement on the paper they know you like and that you'll see. They gain this information by, you guessed it, spying on their targets.

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