When I was in high school and college, I had bad insomnia. I watched a lot of late night TV as a consequence. I understood demographics and targeted advertising, and I found it insulting how asinine late night TV ads were. This is who they think I am?
Took me a while to realize that very few of those ads were really targeted, it’s just when the cheap ad slots were. If you spend a lot on ads it’s valuable to spend a bit more to make sure they’re connecting. But if you’re going cheap the shotgun effect isn’t a terrible strategy.
I think X is quickly going to find that Billy Mays was a paragon of cheap ad placements and half of what they get will be worse.
Took me a while to realize that very few of those ads were really targeted, it’s just when the cheap ad slots were. If you spend a lot on ads it’s valuable to spend a bit more to make sure they’re connecting. But if you’re going cheap the shotgun effect isn’t a terrible strategy.
I think X is quickly going to find that Billy Mays was a paragon of cheap ad placements and half of what they get will be worse.