« Velcro » is just roughly short for “hook (and) loop” in French (Velour et crochet — velvet and hook). So why not use the abbreviation? Trademarking it is like trademarking any common word, like Windows.
Actually I do have some sympathy; from working at Xerox I somehow was convinced to say “photocopy” (not that anyone uses either expression any more). And I always say “web search” because I don’t want to endorse or encourage the use of google.
Actually I do have some sympathy; from working at Xerox I somehow was convinced to say “photocopy” (not that anyone uses either expression any more). And I always say “web search” because I don’t want to endorse or encourage the use of google.