Reminds me of the dark ages, when Xerox was so dominant in the copier market that people used their brand as a noun and a verb. They were threatened with loss of their trademark, because it had become so generic. So they had a massive publicity campaign, asking people to say "copy" instead of "xerox".
Is this a uniquely US thing? In the UK, people always say "hoover" instead of "vacuum".
Is this a uniquely US thing? In the UK, people always say "hoover" instead of "vacuum".