Comment by charlie0

I find a lot of things are expensive simply because the business owners live in an expensive area, and this unfortunately rarely results in a vastly superior product. Yes, I'm referring to a lot of DTC brands based out of SF. It's very telling judging from the marketing on just how much they spend to convince you their stuff is superior. I've started to negatively correlate ads vs quality and instead seek brands that don't spend much on marketing, but are still known. Those companies offer true value.