There's a tremendous advantage in making new things feel "comfortably familiar". His iPad drawing apps are great examples. I showed Paper to a Mom recently, who immediately purchased the full kit for her kids.
It's interesting to me that the riotously successful iPhone 4 has a somehow more familiar form than the iPhone 3. The Braun influence let Apple step out of a specific time and make an object that doesn't feel out of place on a Mad Men set.
It has a comfortable approachable familiarity, unlike the other plasticky gizmos at the mobile booth in the mall. These are known materials, glass and brushed steel, familiar to the touch, and emphasize the touchability of its OS.
It's interesting to me that the riotously successful iPhone 4 has a somehow more familiar form than the iPhone 3. The Braun influence let Apple step out of a specific time and make an object that doesn't feel out of place on a Mad Men set.
http://30.media.tumblr.com/tumblr_m1w15nFNOH1qcuwbao1_500.jp...
It has a comfortable approachable familiarity, unlike the other plasticky gizmos at the mobile booth in the mall. These are known materials, glass and brushed steel, familiar to the touch, and emphasize the touchability of its OS.