I think that you might be discounting the value of Kickstarter's execution - or rather, a hypothetical Joss Whedon would be discounting the value of their execution.
In the same way that Twitter is "just a database of SMS messages", Kickstarter is just a "payment checkout" - but of course they are both greater than the sum of their parts.
In the same way that Twitter is "just a database of SMS messages", Kickstarter is just a "payment checkout" - but of course they are both greater than the sum of their parts.