The patents for their core IP expired. You can legally sell generic compatible lego blocks now. So to maintain mindshare they have to do licensed movie tie-ins, their own movies and other such stuff.
I get why but it feels less timeless than it used to, perhaps with less emphasis on creativity-led play. But what do I know - I'm a grownup.
I get why but it feels less timeless than it used to, perhaps with less emphasis on creativity-led play. But what do I know - I'm a grownup.