Comment by nirvdrum

Perhaps it was a mistake, but offering unlimited was a competitive advantage. Others working with the economies of storage had limits or priced based on usage; having unlimited would be a great way to draw in customers. I'm highly skeptical of tech companies effectively price dumping, harming competition, and then coming out and saying "Oops, that wasn't sustainable. Here are the new terms." I'm of the mindset that if you offered an unlimited plan you should have to grandfather in customers that bought into that plan.