Comment by seeekr

I think at some point the absurdity of the numbers (now it's 2M, soon it'll be 10M, 50M, ...) will become so great that NHTSA will stop calling this a "recall", and then this term will no longer be usable for clickbait article titles. Absurdity because it'll get harder and harder to imagine how a company might bring in millions and millions of vehicles in for service repeatedly, from a logistics and cost perspective, and still be able to grow and make a good profit.