Was just about to comment the same thing. Keep beans air-tightly stored away from the sun but not in the fridge. When making a coffee, measure only what you need.
IMHO the biggest factor is not the gear, it's the beans - I would rather "good beans and a $50 espresso machine from Aldi" than "burnt beans with a La Marzocco Linea Mini" every time.
IMHO the biggest factor is not the gear, it's the beans - I would rather "good beans and a $50 espresso machine from Aldi" than "burnt beans with a La Marzocco Linea Mini" every time.