Part of what has put Google in their position as the gatekeeper is that the perception of being balanced and neutral. If search was more overtly biased, Bing would step in as the neutral player.
The more they consolidate their power, the less they seem constrained by this. I don't see anything that fundamentally distinguishes google from these other companies other than their present strategic position.
The more they consolidate their power, the less they seem constrained by this. I don't see anything that fundamentally distinguishes google from these other companies other than their present strategic position.