Comment by lishubert

I think proper Information Architecture is extremely important especially in the startup land. Proper not necessarily meaning formal, structured, long winded process, but more along the lines of though of how this virtual place called the startup product should be structured, as much as one can in the crazy land of every changing, fast paced stuff.

I would agree that a lot of the stuff that is missing can be in a good tech-company designer's head! Totally with that.