ATS optimisation is absolutely critical these days, at least in tech.
With the amount of applications you receive, the easiest first step is looking for a way to exclude someone. If your ATS can't even parse someone's CV properly, that's a great way to exclude it from consideration.
The next level is keyword matching. If your ATS can't find any of the keywords from your listing in the CV, another easy exclusion.
The whole system is completely bs, for both sides, to the point that personal referrals become more and more important. But if you don't play the game, someone else will, and you lose out.
With the amount of applications you receive, the easiest first step is looking for a way to exclude someone. If your ATS can't even parse someone's CV properly, that's a great way to exclude it from consideration.
The next level is keyword matching. If your ATS can't find any of the keywords from your listing in the CV, another easy exclusion.
The whole system is completely bs, for both sides, to the point that personal referrals become more and more important. But if you don't play the game, someone else will, and you lose out.