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Comment by takumo

It's true, car dealers "can't sell" EVs. Not because people don't want EVs, but because dealers either don't want to sell them, or don't know how to sell them.

I've owned 3 EVs since 2016 and I've been to franchise dealerships each time. I've been to dealerships both with and without dedicated or specially trained EV sales reps.

Sales reps who've not had any specific training on selling EVs, working in dealerships with no dedicated EV showroom space are _terrible_ at selling EVs IME. At best they're disinterested in making a sale, at worst they actively discourage you with all the common EV related FUD.

Showrooms with dedicated space to showcase EV product offerings, information about EVs and which have marketing material actively incentivising the benefits of an EV, also have sales reps who are knowledgeable, helpful, and actively seeking to close a sale.

parent takumo 2 years ago

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