This fight is being taken up by a privacy group noyb. It is not necessarily against Meta directly, but against all websites that attempt to force consent for tracking. Noyb is looking to set a precedent. Meta is the biggest company doing this, and so a win here would send the message of 'If Meta can not defend this, then a smaller website definitely can not defend this'. Noyb has been known in the past to create mass filings against companies that have a clear, well defined breach of privacy.
As to if there are bigger fights to fight. Probably. But noyb has chosen to fight this fight, and I think that is fine. Someone else will have to pick up the other fights.
As to if there are bigger fights to fight. Probably. But noyb has chosen to fight this fight, and I think that is fine. Someone else will have to pick up the other fights.