Nothing OpenAI has released product-wise (ChatGPT, Dall-E) has required 'marketing'. The value speaks for itself. People raving about it on twitter, telling their friends/coworkers, and journos documenting their explorations is more than enough.
If this was an extremely competitive market that'd be more plausible. But they enjoy some pretty serious dominance and are struggling to handle the growth they already have with GPT.
If Q* is real, you likely wouldn't need to hype up something that has the potential to solve math / logic problems without having seen the problem/solution before hand. Something that novel would be hugely valuable and generate demand naturally.
If this was an extremely competitive market that'd be more plausible. But they enjoy some pretty serious dominance and are struggling to handle the growth they already have with GPT.
If Q* is real, you likely wouldn't need to hype up something that has the potential to solve math / logic problems without having seen the problem/solution before hand. Something that novel would be hugely valuable and generate demand naturally.