This is called Scumpeter's creative destruction (to be distinguished from other creative destruction) and why large companies may lose the ability to be innovative and compete
However. it's hard to see Google's core business dominance, search and ad, to be destroyed very easily. It's also super confusing that no other entity has been able to create a matching service and we do not have search duopoly similar to Visa Mastercard.
https://en.wikipedia.org/wiki/Creative_destruction
However. it's hard to see Google's core business dominance, search and ad, to be destroyed very easily. It's also super confusing that no other entity has been able to create a matching service and we do not have search duopoly similar to Visa Mastercard.