The point is to discourage others from doing the same. It's a classic SLAPP lawsuit.
Some federal circuits (e.g. the 9th) have protections against SLAPP lawsuits. The 5th circuit (where this lawsuit was filed) does not, and the district judge is Reed O'Connor (https://en.wikipedia.org/wiki/Reed_O%27Connor) who's infamous for rulings friendly to conservative causes.
Some federal circuits (e.g. the 9th) have protections against SLAPP lawsuits. The 5th circuit (where this lawsuit was filed) does not, and the district judge is Reed O'Connor (https://en.wikipedia.org/wiki/Reed_O%27Connor) who's infamous for rulings friendly to conservative causes.