Pretty much a BS clickbait headline that doesn't comport with the facts in the article:
> Across the industry, revenue from what’s known as ancillary sales—fees for selecting seats, checking bags, and buying food, to name a few—will reach a record $117.9 billion in 2023
Yes, airlines have done a ton of "unbundling", but lots and lots of people want to select their seats, check their bags, buy food, etc. and are willing to pay for it, regardless of website design. I'm not arguing that airline websites don't use dark patterns, just that it's ridiculously insane to attribute all ancillary revenue to that.
> Across the industry, revenue from what’s known as ancillary sales—fees for selecting seats, checking bags, and buying food, to name a few—will reach a record $117.9 billion in 2023
Yes, airlines have done a ton of "unbundling", but lots and lots of people want to select their seats, check their bags, buy food, etc. and are willing to pay for it, regardless of website design. I'm not arguing that airline websites don't use dark patterns, just that it's ridiculously insane to attribute all ancillary revenue to that.