Things are changing. Technology is cheaper, internet is prevalent and small organizations disrupt the ways of the dinosaurs. We've seen that with newspapers, we are seeing that with Hollywood and we'll soon see it in education. The dinosaurs are big and powerful, but we all know what happens to them eventually. Sooner or later technology wins. Always.
Having said that I hope Geocoder gets help with PR. I'm no PR expert but the fact that this post is not on their front page is the first bad sign. And the media, which always loves a David & Goliath story, apparently hasn't covered this; that's another bad sign. Swaying public opinion to your side is the way to win this, not litigation. If Geocoder lets Canada Post drag them to court they've already lost.
As a Canadian I'm one of the owners of Canada Post and I hope I lose.
Having said that I hope Geocoder gets help with PR. I'm no PR expert but the fact that this post is not on their front page is the first bad sign. And the media, which always loves a David & Goliath story, apparently hasn't covered this; that's another bad sign. Swaying public opinion to your side is the way to win this, not litigation. If Geocoder lets Canada Post drag them to court they've already lost.
As a Canadian I'm one of the owners of Canada Post and I hope I lose.