Comment by helmsb

I switched to Kagi and really like it. It really shows you what's possible when you're not optimizing for ads.

Lots of cool functionality like:

Lenses: Allows you to run a search to prioritize certain domains to give you a particular "lens" to view it through.

Personalized results: Allows you to give additional weight or decrease the weight of certain domains.

Search Bangs: Shortcuts for executing the search somewhere else like Reddit, Wikipédia, Google, etc.

I decided to pay for it not because of the ads or privacy or anything else but because it allows me to make "search" work better for my needs.