Comment by dotancohen

Would you like political ads micro-targeted to you?

Gay men get this ad: Only Politician Foo protects gay security in the streets at night!

Homophobes get this ad: Then you must vote for Politician Foo, only he opposses gay marriage!

Pro-lifers get this ad: Vote for Foo to protect the children from the very first moment!

Pro-abortion get this ad: Foo protects women's rights!

Advertising should be as general as possible - microtargeting people in a democracy is extraordinarily dangerous.