Your comment is based on the premises that Meta/Google... are there to help you shop/find the best result once you've made your mind. For that purpose, an optimised search engine is indeed very useful.
But I don't think that's why intent profiling exists. What if, instead of helping you find quickly what you are looking for, they forced you through a less perfect system that, while leading you to your result, suggests you other, somewhat similar articles... Maybe you'll buy more? That incentivises ads and thus increases profits for the AdTech.
But I don't think that's why intent profiling exists. What if, instead of helping you find quickly what you are looking for, they forced you through a less perfect system that, while leading you to your result, suggests you other, somewhat similar articles... Maybe you'll buy more? That incentivises ads and thus increases profits for the AdTech.