The Amazon case in this article seems to fall flat in the same way the Apple as Monopoly argument does. It works only if you ignore the fact of categorical choice (Android in the case of Apple). No seller is forced to sell on Amazon, as demonstrated by the thousands of Shopify and Etsy-hosted sellers out there. Yes, within the world of Amazon, Amazon sets the rules, but if the users leave, so will the sellers.
Shopify, Instagram, TikTok, Magento and the dozens of other ways to sell goods online offer an alternate path, and while Amazon may dominate today, tomorrow is never certain.
Shopify, Instagram, TikTok, Magento and the dozens of other ways to sell goods online offer an alternate path, and while Amazon may dominate today, tomorrow is never certain.
(Edit: spelling error)