>Altruism is just any kind of selfless helping of others. The "effective" part means thinking about how to do more good with limited resources; ie does a marginal dollar spent on cancer research do as much good as a dollar spent on malaria control.
It seems like an unnecessary qualifier. E.g. I could make up 'effective frugality' but the efficiency factor of frugality is already implied. Nobody out there is pushing 'ineffective altruism' either. The effective branding seems like it is simply putting on a layer of ideology and/or branding over the existing term in order to sell it.
It seems like an unnecessary qualifier. E.g. I could make up 'effective frugality' but the efficiency factor of frugality is already implied. Nobody out there is pushing 'ineffective altruism' either. The effective branding seems like it is simply putting on a layer of ideology and/or branding over the existing term in order to sell it.