I recall reading The Robert Collier Letter Book when I was studying copywriting, and he had this quote about fads versus trends versus things that will never change.
It said that some products will always be needed, and gave an example : men will always need hats to wear in polite society.
Reading it 100 years later when societal norms have changed so much (and not only will you not see a single hat in a posh restaurant, they are even listed on the forbidden things of their dress codes) reinforced that there is no such thing as needs/products that "never change".
It said that some products will always be needed, and gave an example : men will always need hats to wear in polite society.
Reading it 100 years later when societal norms have changed so much (and not only will you not see a single hat in a posh restaurant, they are even listed on the forbidden things of their dress codes) reinforced that there is no such thing as needs/products that "never change".