Apple is the only company that has been able to turn a smartphone into 'Nike Jordans'.
They had people waiting outside at midnight, they have people buying the phone for the logo, they have people buying the phone for the location of the cameras.
In the short term, I only see Apple as the company that does well during this next bumpy economy. Everyone else is selling phones to be phones. Apple is selling phones to fill a social role among status seekers. One of the most brilliant marketing idea's I've seen in my lifetime.
Not to mention, the vendor lock-in makes it incredibly difficult to leave. I only worry about anti-trust.
Apple is the only company that has been able to turn a smartphone into 'Nike Jordans'.
They had people waiting outside at midnight, they have people buying the phone for the logo, they have people buying the phone for the location of the cameras.
In the short term, I only see Apple as the company that does well during this next bumpy economy. Everyone else is selling phones to be phones. Apple is selling phones to fill a social role among status seekers. One of the most brilliant marketing idea's I've seen in my lifetime.
Not to mention, the vendor lock-in makes it incredibly difficult to leave. I only worry about anti-trust.