I get the sense that most ad-monetised social media apps are forced to show an algorithmic feed that maximises ad impressions; otherwise advertisers will just move to a platform that does.
I suspect that even BeReal will do this at some point unless they pivot to e.g. Cohost’s [1] model of paying a monthly fee.
Unfortunately achieving the network effects required for a successful social media app is at odds with the friction involved in paying for a subscription service. As such, “cool” apps like BeReal don’t stay cool for very long IMO.
I suspect that even BeReal will do this at some point unless they pivot to e.g. Cohost’s [1] model of paying a monthly fee.
Unfortunately achieving the network effects required for a successful social media app is at odds with the friction involved in paying for a subscription service. As such, “cool” apps like BeReal don’t stay cool for very long IMO.
[1] cohost.org