Comment by gojomo

With linear video, there's a hard limit to what user-loyal ad-blocking can achieve with casual in-the-moment browsing: Google can ensure the ad's clock-time duration occurs, before they serve the main video. So, even if you're hiding the video, you're still punished by the wait, as your ad-blocker simulates an ad-watch.

So, next-gen ad-circumvention will probably help users queue vids for later watching, after a fake agent pretends to have watched the ads.

Or, be full-fledged pirate sites that pre-cache all popular videos for ad-free watching.