It's not perfect, but h264 is generally "pretty good", and presumably its patents should be expiring in the next few years. At that point, we will (hopefully) finally have a codec that's supported basically everywhere, has pretty decent "quality to size" ratio, and will cost nothing to license.
Of course, by that point I'm sure everyone will have moved onto HEVC or something, but a guy can dream of this utopia.
Of course, by that point I'm sure everyone will have moved onto HEVC or something, but a guy can dream of this utopia.