I think Google still deserves a ton of credit. Online shopping is tricky, but information is incredibly easy to access, especially if you do know how to avoid clicking on Quora or WebMD style sites.
Google does a great job of shepherding you towards information and at the very least gives you additional context that you can use to corroborate or tune your search.
Google does a great job of shepherding you towards information and at the very least gives you additional context that you can use to corroborate or tune your search.