Comment by frereubu

Never our decision you mean ;) Funnily enough, the nonprofit space can be even tricker to dissuade from tracking. ROI in nonprofits can be really ephemeral if the the aim is "raising awareness" whereas if you're selling something, there's a clear bottom line. In those circumstances if you want figures to present to the board in terms of ROI, something that requires tracking like "return visits" is a hard number. Nonprofits also have to make the best use of minimal funding, so efficient use of resources on publicity is absolutely key. The only site we've built that doesn't have opt-in tracking is one for a domestic violence prevention service which didn't want any tracking to reduce the traces in visitors' browsers.