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Comment by jjcm

From a marketing/product positioning perspective, I liked that Apple was focusing on performance per watt as their main selling metric. Yes it's fast and you can likely advertise on that alone, but the per-watt performance is just leagues ahead of everyone else, especially with them being the first to release with TSMC's 3nm fab.

The 22hr advertised battery life is definitely a side effect of this. I'm super curious how long it ends up lasting in real-world tests.

parent jjcm 3 years ago

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