At a technical level, what prevents Google from deploying unblockable ads on YouTube? I’m honestly surprised adblockers are able to block YouTube at all.
The easiest way to prevent an adblocker from blocking is to make ads and real content indistinguishable in frontend code and network requests. Tie ads and real content together in a way that if you block ads, the video also doesn’t load.
Or in the case of video ads, you could stream the ad as part of the video itself instead of a separate pre roll.
If I had a billion dollars of revenue on the line, I’m pretty sure I’d be able to make the YouTube player serve ads in a way that evades adblockers. The fact that they haven’t been able to do this makes me think I’m underestimating the difficulty of the problem.
The easiest way to prevent an adblocker from blocking is to make ads and real content indistinguishable in frontend code and network requests. Tie ads and real content together in a way that if you block ads, the video also doesn’t load.
Or in the case of video ads, you could stream the ad as part of the video itself instead of a separate pre roll.
If I had a billion dollars of revenue on the line, I’m pretty sure I’d be able to make the YouTube player serve ads in a way that evades adblockers. The fact that they haven’t been able to do this makes me think I’m underestimating the difficulty of the problem.