I would guess that it's probably aspirational to some degree. People hope to work with larger systems.
Personally I think it looks interesting and I work at a small web agency. We usually only work with a few parts of these kinds of systems, but occasionally we have clients like a large sports ticket vendor, where a few more of these patterns are helpful.
Personally I think it looks interesting and I work at a small web agency. We usually only work with a few parts of these kinds of systems, but occasionally we have clients like a large sports ticket vendor, where a few more of these patterns are helpful.