A cynical perspective is also potentially possible: that it's greenwashing to distract from continued FF extraction. Both realities can coexist.
Until they make a commitment, timeline, and are excited about measurable progress ending FFs, they lack credibility that they're not the world's and Earth's Big Tobacco.
Until they make a commitment, timeline, and are excited about measurable progress ending FFs, they lack credibility that they're not the world's and Earth's Big Tobacco.