They wouldn't have lost nearly as much if they had just kept the Oculus headsets for their original purpose, mainly VR gaming, and marketed them better to consumers, instead of pivoting so hard on AR, the bullshit "we'll all be living and working in the Metaverse" skit, and mandating Facebook accounts, therefore alienating the VR users, gamers and game developers in the process, basically their entire user market.
The Quest headsets are great tech, well priced, and they have some cracking games that get you hooked, but the marketing to the general public was next to non-existent, and the whole mandatory Facebook account plus the paradigm shift from games to AR and Metaverse soured them badly.
If they want to salvage this they need to go back to VR games only.
The Quest headsets are great tech, well priced, and they have some cracking games that get you hooked, but the marketing to the general public was next to non-existent, and the whole mandatory Facebook account plus the paradigm shift from games to AR and Metaverse soured them badly.
If they want to salvage this they need to go back to VR games only.