Sounds like a two-sided market, where a company gets their value from being able to connect one side (the artists) with the other one (the venues).
What I find strange is that people aren't usually reluctant to sign exclusivity agreements because it's very limiting. How did ticketmaster get so big to begin with to force / convince people of signing exclusivity clauses?
What I find strange is that people aren't usually reluctant to sign exclusivity agreements because it's very limiting. How did ticketmaster get so big to begin with to force / convince people of signing exclusivity clauses?