Ask HN: Getting rejected by HR for cultural reasons?

Experienced software developer, got rejected via email after some interviews with X company.

I contacted them to ask for the reason, and they told me that I'm good technically but an HR lady decided that I'm not a good fit for the team as a person or something. The HR interview I had with her was strange, she had asked me several personality questions, like "what do your friends think about you?".

I really think they're just lying and don't want to pay what i asked for to be honest. Anyone has similar experiences?